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The path to 50% penetration. The U.S. increased e-commerce penetration in the last decade from 5% to almost 17%. Almost half of that increase happened in just the last year. While we don’t ...
Conversion rate optimization. A bar chart showing three stages in a "sales funnel": "saw the advertisement" -> "clicked the advertisement" -> "bought the product". The 3 stages have 2 conversion rates to be optimized. Conversion rate optimization ( CRO) is the process of increasing the percentage of users or website visitors to take a desired ...
To survive, aggregators are going to have to look and act more like the brands they compete against, which means having a team that resembles the ones at the leading CPG companies. Second, they ...
Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.
Personalization and zero-party data become critical. One of the two key trends that defined e-commerce in 2021 was the dramatic change to data privacy initiated by Apple and how it tanked a key ...
Conversion rate. The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Successful conversions are defined differently by individual marketers, advertisers, and content creators.
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