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  2. Interactive advertising - Wikipedia

    en.wikipedia.org/wiki/Interactive_advertising

    Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...

  3. YouTube making ads on connected TVs more shoppable

    techcrunch.com/2021/10/04/youtube-making-ads-on...

    YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The ...

  4. Out-of-home advertising - Wikipedia

    en.wikipedia.org/wiki/Out-of-home_advertising

    Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...

  5. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]

  6. Target ups its ad efforts with revamped media company, Roundel

    techcrunch.com/2019/05/02/target-ups-its-ad...

    10:16 AM PDT • May 2, 2019. Comment. A surprise addition to this year’s NewFronts, first-time participant Target today announced its plans to rebrand its media network formerly known as ...

  7. The video also said the content will cover a variety of genres, including comedy, drama and thrillers. Franco had more details to share when it came to Vudu’s plans for non-interactive, original ...

  8. How Rebecca Minkoff uses tech to make her fashion stores ...

    www.engadget.com/2016-12-25-rebecca-minkoff-tech...

    Rebecca and Uri Minkoff. Back when the store opened in 2014, Rebecca Minkoff partnered with eBay to install connected mirrors in fitting rooms. Customers can use these interactive displays to ...

  9. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes. The video advertising aimed at creating brand awareness among users and convincing them to watch the Hangout and purchase products from the display advertising itself. Consumers were able to shop by clicking the display advertising.

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