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2. Interactive advertising - Wikipedia

   en.wikipedia.org/wiki/Interactive_advertising

   Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...

3. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes. The video advertising aimed at creating brand awareness among users and convincing them to watch the Hangout and purchase products from the display advertising itself. Consumers were able to shop by clicking the display advertising.

4. Vibe helps small companies buy video ads on streaming ...

   techcrunch.com/2024/02/29/vibe-helps-small...

   Vibe helps small companies buy video ads on streaming services. As streaming apps and services are gradually showing more ads to viewers, adtech startup Vibe plans to help small businesses take ...

5. YouTube making ads on connected TVs more shoppable

   techcrunch.com/2021/10/04/youtube-making-ads-on...

   YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The ...

6. Television advertisement - Wikipedia

   en.wikipedia.org/wiki/Television_advertisement

   A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]

7. Virtual product placement ads are coming - TechCrunch

   techcrunch.com/2022/05/17/virtual-product...

   Amazon and Peacock have new ad formats that use virtual product placement (VPP) tools, a post-production technique to insert a brand into a TV show or movie ... The video shown at NewFronts had an ...