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Image Credits: Starbucks. Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which ...
The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive ...
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Starbucks is the world's predominant multinational coffeehouse chain, selling specialty coffee, beverages, and assorted food in nearly 34,000 stores across 83 markets. [ 3][ 4] The company is worth $100 billion as of 2021. [ 5] Its largest markets are the United States [ 6] (9,000 company-owned stores [ 5] with 220,000 workers [ 7]) and China ...
Howard Schultz (interim CEO) Laxman Narasimhan (CEO) Kevin R. Johnson (born October 9, 1960) is an American businessman and software engineer who was the president and chief executive officer (CEO) of Starbucks Coffee Company from 2017 to 2022. Succeeding Howard Schultz as CEO, Johnson previously was the company's president and chief operating ...
Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space ...
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