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  2. Groupon - Wikipedia

    en.wikipedia.org/wiki/Groupon

    The name for the e-commerce platform, Groupon is a portmanteau of "group" and "coupon". Groupon's first deal was a two-pizzas-for-the-price-of-one offer at Motel Bar, a restaurant on the first floor of its building in Chicago. [10] [18] [19] The decision to focus on group buying proved wise.

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  4. RetailMeNot - Wikipedia

    en.wikipedia.org/wiki/RetailMeNot

    RetailMeNot, Inc. RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham. [3] The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.

  5. The Coupon Network: Everything You Need To Know About The Web ...

    techcrunch.com/2010/07/31/the-coupon-network...

    Planners take time, make a list, look at the circulars, check coupon sites and clip coupons at home. The impulse purchaser prefers to make buying decisions on impulse while they’re in the store.

  6. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  7. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  8. Groupon Was "The Single Worst Decision I Have Ever Made As A ...

    techcrunch.com/2011/06/09/groupon-single-worst...

    Her average sale was $5 and her Groupon rep had convinced her to run a Groupon for $13. I already knew how the story ended. Jessie had posted about her experience running a Groupon for Posies Cafe ...

  9. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...

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