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Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. The Pepsi Number Fever, [ 1] also known as the 349 incident, [ 2] was a promotion held by PepsiCo in the Philippines ...
Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and distribution rights to PepsiCo beverages in the Philippines. In 1997, the Guoco Group acquired Lorenzo's holdings in PCPPI. Under Guoco management, ₱700 million was spent in 1998 to upgrade the facilities ...
In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [23] In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. [24] "
Pepsi is launching a big rebranding campaign today, and the company says social media is going to play a crucial role. Specifically, PepsiCo Global Head of Digital Shiv Singh tells me that the ...
The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1] The ad was produced by PepsiCo’s in-house content creation team, Creators League Studio. [3]
Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Tagline. "Maximum Taste, No Sugar". Pepsi Max (also known as Pepsi Zero Sugar and Pepsi Black in some countries) is a low- calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand ...