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In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories. [2] [11]
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
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Elisha Slade Converse (July 28, 1820 – June 5, 1904) was the first mayor of Malden, Massachusetts, a businessman, founder and president of Boston Rubber Shoe Company, a representative and senator in the state legislature and a philanthropist.
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