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2. Channel partner - Wikipedia

   en.wikipedia.org/wiki/Channel_partner

   A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and ...

3. Partner relationship management - Wikipedia

   en.wikipedia.org/wiki/Partner_relationship...

   Partner relationship management. Partner relationship management (PRM), used especially in IT and cybersecurity industries, [1] is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships. The most common types of channel partners include resellers, distributors ...

4. Microsoft Partner Network - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Partner_Network

   Microsoft Partner Network or MPN, formerly known as the Microsoft Partner Program or MSPP, is Microsoft 's partner network which is designed to make resources available to a wide variety of technology companies so they can build a business around Microsoft technologies. The program consists of 400,000 of partners, vendors and service providers ...

5. Skype's VP Of Enterprise On Future Strategy, Products And ...

   techcrunch.com/2010/10/16/skypes-vp-of...

   The company also recently launched the Skype Channel Partner Program which allows partners in the United States to sell endorsed IT support for Skype’s enterprise products.

6. Market development funds - Wikipedia

   en.wikipedia.org/wiki/Market_development_funds

   Market development funds. Market development funds or MDF are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market ...

7. Distribution (marketing) - Wikipedia

   en.wikipedia.org/wiki/Distribution_(marketing)

   Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.