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A channel partner is a company that helps a manufacturer or producer sell their products or services. Learn about different types of channel partners, such as distributors, consultants, and referral partners, and how they are managed.
Business analytics (BA) is the skills, technologies, and practices for exploring and investigating past business performance to gain insight and drive planning. BA uses data and statistical methods to answer questions like why, what if, and what will happen next, and is related to management science and business intelligence.
Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
When a company partners with an MSP for analytics as a service, organizations are able to tap into business intelligence easily, instantly and at a lower cost of ownership than doing it in-house.
Omnichannel is a business strategy that integrates all physical and digital channels to offer a unified customer experience. Learn about the origins, challenges and benefits of omnichannel in different sectors such as retail, finance, government, healthcare and contact centers.
Partner relationship management (PRM) is a system of methods and tools to manage channel partner relationships, especially in IT and cybersecurity industries. Learn about the types, purposes, and trends of PRM software and providers.
A marketing channel is the way products get to the end-user, the consumer, and consists of the people, organizations, and activities involved in transferring ownership of goods. Learn about the four main types of marketing channels: producer-customer, producer-retailer-customer, producer-wholesaler-retailer-customer, and dual distribution.
Google Analytics is a web analytics service that tracks and reports website and mobile app traffic and events. It offers various features such as real-time analytics, e-commerce reporting, predictive metrics, and custom reports.