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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
An iconic brand of bouncy and gelatinous Americana is getting a modern makeover. On July 27, Jell-O, the 126-year-old gelatin and pudding dessert brand, unveiled a new logo for the first time in ...
In 1981, Oscar Mayer stockholders elected to sell the company to General Foods. [5] Four years later, Philip Morris acquired General Foods, and in 1989 merged General Foods with the newly acquired Kraft Foods transforming it into Kraft General foods. Shares of Kraft Foods were first offered to the public via an initial public offering in 2001.
As for dessert, some packages contain Jell-O gelatin or pudding or a candy alternative, such as Butterfingers or Reese's cups. [10] Other desserts also include Oreos, chocolate chip cookies, and vanilla cookies. [11] As of 2022, the varieties of Lunchers available in the UK are more limited in comparison to the 1990s and 2000s.
"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages (Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House" secondary label. During the summer of 2010, this product line ...
An agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine. [5] There is an active scene of Kool-Aid collectors. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites. [6]
In August 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company. [22] [23] The snack-food company, called Mondelez International, would be the legal successor of the old Kraft Foods, while the grocery company would be a new company, Kraft Foods Group.
In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2015. [3] In February 2021, Kraft Heinz announced it would sell Planters and its other nuts businesses to Hormel for $3.35 billion. [4] The transaction was completed on June ...