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A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship.
A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Channel partners include value-added resellers (VARs), systems integrators, consultants, managed service providers (MSPs), original equipment manufacturers, distributors and independent ...
In this comprehensive guide to the different types of channel partners, we explore each partners' unique roles for accelerating your company's growth. Throughout this guide, we'll be highlighting industry-specific examples of how these partnerships work.
Channel partnerships are collaborative relationships between a company and external partners, such as distributors, resellers, or agents, who help market, sell, and distribute the company’s products or services.
A channel partnership is a type of sales model in which a company partners with another company to sell their services or products. In a traditional channel partnership, the partner does the selling for your company and receives a share of the revenue.
A channel partner is a company — such as a reseller, service provider, vendor, retailer or agent — that partners with another organization to market or sell their services, products or technologies. Discover 3 Steps to Create a Winning Channel Partner Strategy.
A channel partner is a company that works with the manufacturer or producer of a product or service to market and sell the manufacturer’s products or services. Channel partners may be dealers, distributors, affiliate partners, value-added providers, or other organizations.
Channel partners act as a middleman between you and your end customer, providing sales, implementation, and/or customer support services.
Channel sales (aka partner sales) is a B2B sales model where a company sells its product through partners. These partners come in all kinds of forms, from alliances to resellers to brokers, and they can step in to prospect, sell, and grow existing customers.
A channel partner program is an initiative where your business enters into an agreement with a third party (usually a service provider) to drive revenue. This type of program widens the distribution of your products or services to new audiences and geographic areas through the third party’s efforts, instead of through direct sales and marketing.