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Back in 2020, a Wall Street Journal report revealed that Amazon employees routinely used data collected from third-party sellers to launch competing products for the company's private-label business.
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories. [5] The line was launched in 2009. [ 6 ] As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [ 7 ] In November 2018, AmazonBasics expanded their product line to include home ...
The company's associate general counsel, Nate Sutton, said in a 2019 testimony that Amazon doesn't “use individual seller data directly to compete” with third-party sellers.
The WSJ reported in 2020 that Amazon employees used internal data about third-party sellers to create in-house products. That led to the company agreeing to stop boosting its in-house brands in ...
Reuters and the Markup reported last week that Amazon uses the data of third-party sellers on its platform to inform and create its private-label products. Both the outlets also noted that Amazon ...
Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%. [ 76 ] Other Amazon retail brands include Presto!, Mama Bear, and Amazon Essentials.
Newer private labels rounded out the top ten. For example, Amazon’s Pinzon bedding and bath products generated $6.6 million, while its snack food line Happy Belly, launched last year, earned ...
Amazon has decreased the number of items it sells under its private label business, and might kill it entirely due to regulatory pressure and slower sales, according to The Wall Street Journal.
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