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Converse. Converse ( / ˈkɒnvərs /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [ 3]
Elisha Slade Converse (July 28, 1820 – June 5, 1904) was the first mayor of Malden, Massachusetts, a businessman, founder and president of Boston Rubber Shoe Company, a representative and senator in the state legislature and a philanthropist.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Converse’s Chuck Taylor All Star is the most iconic sneaker of them all. Get 25% off select sale styles when you use the code CYBERWEEK before 3:00 PM EST on 11/27. Stuff a stocking with a new ...
The company quickly expanded to include women and children, with casual and athletic styles, and went public in 1999. [4] [5] In 2011, Skechers launched its performance sportswear line for athletes and signed Meb Keflezighi as a spokesman. [6] Skechers is the third largest footwear brand in the United States by revenue.
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
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