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Basing the exam on core curriculum makes it a level playing field exam, giving it meaningful results and enabling it to measure reasoning ability. [9] [1] The test contains 124 multiple-choice questions. There are approximately 32 management questions, 31 marketing questions, 33 finance questions, and 28 managerial accounting questions.
ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
A Master of Business Administration (MBA; also Master in Business Administration) is a professional postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular area but an MBA is normally intended to be a general program.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
Strategy. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]
Part 2- The Functional Exam consisting of 150 multiple-choice questions and covering finance, accounting, information technology, corporate control and governance and international business. Part 3- The Integrated Exam consisting of 100 multiple-choice questions and covering 40 applications of the core and functional exam areas.
t. e. Certified Management Accountant ( CMA) is a professional certification credential in the management accounting and financial management fields. The certification signifies that the person possesses knowledge in the areas of financial planning, analysis, control, decision support, and professional ethics. There are many professional bodies ...