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  2. TikTok's new ad products invite users to interact with taps ...

    techcrunch.com/2021/09/30/tiktok-new-ad-products...

    But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. In the U.S., TikTok was ...

  3. TikTok rolls out interactive add-ons for in-feed ads - TechCrunch

    techcrunch.com/2022/04/22/tiktok-interactive-add...

    TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a ...

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  5. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes. The video advertising aimed at creating brand awareness among users and convincing them to watch the Hangout and purchase products from the display advertising itself. Consumers were able to shop by clicking the display advertising.

  6. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising. Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information ...

  7. Omneky uses AI to generate social media ads | TechCrunch

    techcrunch.com/2022/10/18/omneky-uses-ai-to...

    Meet Omneky, a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. The company wants to make online ads both ...

  8. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  9. Facebook expands its playable and AR ad formats | TechCrunch

    techcrunch.com/2019/09/19/facebook-playable-ar-ads

    The company showed off each format at a press event yesterday in New York City. E!, for example, says it ran ads with interactive polls to promote one of its TV shows, leading to a 1.6x increase ...

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