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  2. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  3. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

  4. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Selling to existing customers has a 60-70% success rate while selling to new customers has a success rate of only 5-20% depending on the product. A 10% increase in customer retention is significant enough to raise a company's value by 30%. Customer Loyalty Statistics. These statistics demonstrate the power that a customer's loyalty can have.

  5. See's Candies - Wikipedia

    en.wikipedia.org/wiki/See's_Candies

    A See's Candies store in Sunnyvale, California. According to the corporate website, Charles Alexander See II (1882–1949) arrived in the United States from Canada in 1921 [14] with his wife Florence MacLean Wilson See (1885–1956), and his widowed mother Mary Wiseman See (1854–1939).

  6. Dutch auction - Wikipedia

    en.wikipedia.org/wiki/Dutch_auction

    A Dutch auction initially offers an item at a price in excess of the amount the seller expects to receive. The price lowers in steps until a bidder accepts the current price. That bidder wins the auction and pays that price for the item. For example, a business might auction a used company car at a starting bid of €15,000.

  7. Cost of goods sold - Wikipedia

    en.wikipedia.org/wiki/Cost_of_goods_sold

    She buys machines A and B for 10 each, and later buys machines C and D for 12 each. All the machines are the same, but they have serial numbers. Jane sells machines A and C for 20 each. Her cost of goods sold depends on her inventory method. Under specific identification, the cost of goods sold is 10 + 12, the particular costs of machines A and C.

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