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SHEIN aims to make fashion accessible to all, bringing runway styles directly to closets. Additionally, 10 million SHEIN points will be made available exclusively on the SHEIN App during the show, accessible to brand enthusiasts worldwide. Fans are encouraged to share their looks from the event on social media using designated hashtags.
Shein is also using a pop-up strategy to connect with Japanese customers. The fast-fashion giant currently has a temporary store in Osaka that will stay open until January 27. The pop-up, which features men’s and women’s clothing as well as products for home and pets, has about 800 items on display.
SHEIN’s Rise to Fashion Fame. Chris Hsu, an IT and SEO expert, founded SHEIN in 2012, and with his tech-savvy skills, turned it into a global fashion giant projected to earn $10 billion by 2023.
Shein is planning to build three large distribution centers in the U.S. to help speed deliveries to customers in three to four days. The privately-held fast-fashion site currently ships orders from China to more than 150 countries where it operates. Shein opened its first distribution center in Whitestown, IN, earlier this year.
SHEIN, a major player in the fast-fashion e-commerce world, is reportedly making some of the highest revenue globally in the industry. While the private company keeps its financial records under wraps, inside sources indicate that the company’s yearly sales significantly exceed the estimated $30 billion .
SHEIN and other Asian retailers now face potential fines of up to 10 euros per item sold in France by 2030. This penalty, part of a new bill, aims to curb the proliferation of low-cost, high-volume fashion that’s flooding the market. The bill’s focus on SHEIN underscores broader tensions in the fashion industry.
Shein told Business Insider that the report, if true, would show a violation of its code of conduct and result in the termination of its contract with the supplier. SHEIN Builds New Community Destination Through SHEIN Exchange Resale Platform – Shein/PRNewswire; Treet Shop; ThredUP asks consumers to boycott Shein’s pop-up shop – RetailWire
Shein is a fast-fashion retailer that has been criticized for its labor practices and environmental impact. A group of influencers posted a video on TikTok that alleged that Shein’s factories use forced labor and that the company’s products are made from harmful chemicals.
Rui Ma, a Chinese technology analyst and host of the podcast Tech Buzz China, wrote on Twitter, “ I agree that targeting the U.S. market is ambitious, but it is also true that Amazon has clear weak spots, such as fashion, which has made success stories such as Shein possible. But they for sure need to do better quality control for merchants ...
Shein’s success is attributed to its low prices (e.g., $5 crop tops, $15 dresses), newness (1,000 new items dropped daily) and army of influencers (21.1 million Instagram followers). From an outreach standpoint, Shein has figured out how to make its deals go viral on TikTok and other social platforms.