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  6. Electronic cigarette and e-cigarette liquid marketing - Wikipedia

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    A substantial portion of e-cigarette marketing on social media includes price promotions, discounts, coupons, free trials, giveaways, and competitions. [43] These types of incentives can persuade potential consumers to make a purchase and assist vendors to create a loyal customer base, which has already been demonstrated for tobacco. [ 43 ]

  7. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    The company then monitors which campaign has the higher success rate by analyzing the use of the promotional codes. The email using the code A1 has a 5% response rate (50 of the 1,000 people emailed used the code to buy a product), and the email using the code B1 has a 3% response rate (30 of the recipients used the code to buy a product). The ...

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