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  2. Overton window - Wikipedia

    en.wikipedia.org/wiki/Overton_window

    The Overton window is an approach to identifying the ideas that define the spectrum of acceptability of governmental policies. It says politicians can act only within the acceptable range. Shifting the Overton window involves proponents of policies outside the window persuading the public to expand the window. Proponents of current policies, or ...

  3. Maslow's hierarchy of needs - Wikipedia

    en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. Maslow subsequently extended the idea to include his observations of humans' innate curiosity.

  4. George Lakoff - Wikipedia

    en.wikipedia.org/wiki/George_Lakoff

    George Philip Lakoff ( / ˈleɪkɒf / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson 's 1980 book ...

  5. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Mere-exposure effect. The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words ...

  6. Glenn Beck: The Publishing Industry's Biggest Hope? - AOL

    www.aol.com/news/2010-06-29-glenn-beck-the...

    I challenge you to find a group of people that read as many and as eclectic books as our audience does," Beck said in a recent interview with USA Today to promote The Overton Window. Beck can spin ...

  7. File:Overton Window diagram.svg - Wikipedia

    en.wikipedia.org/wiki/File:Overton_Window...

    Overton Window diagram.svg. English: Diagram of the "Overton Window", based on a concept promoted by Joseph P. Overton (1960–2003), former director of the Mackinac Center for Public Policy. The term "Overton Window" was coined by colleagues of Joe Overton after his death. In the political theory of the Overton Window, new ideas fall into a ...

  8. The Overton Window - Wikipedia

    en.wikipedia.org/wiki/The_Overton_Window

    The novel is based on the Overton window concept in political theory, in which at any given moment there is a range of policies related to any particular issue that is considered politically acceptable ("in the window"), and other policies that politicians seeking to gain or hold public office do not feel they can recommend without being ...

  9. Hallin's spheres - Wikipedia

    en.wikipedia.org/wiki/Hallin's_spheres

    Hallin's spheres, which deals with the media, are similar to the Overton window, which deals with public opinion generally, and posits a sliding scale of public opinion on any given issue ranging from conventional wisdom to unacceptable. Hallin used the concept of framing to describe the presentation and reception of issues in public. For ...