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The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive ...
Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, [6] [7] the company's five lingerie stores were sold to Les Wexner in 1982. [8] Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when ...
Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed ...
The brand projects it will reach $750 million in sales this year, well below Victoria’s Secret’s $6 billion-plus but far ahead of many other would-be challengers.
The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book ...
Sharen Jester Turney (née Jester) is a global business leader, and former president and CEO of Victoria's Secret (before 2019), a $7.7 billion company of which she led for a decade doubling the profit and increasing sales by 70%, Victoria's Secret is the largest retailer of intimate apparel, and the largest subsidiary of L Brands Inc (formerly Limited Brands Inc).
Victoria’s Secret is dropping its feminist makeover and bringing back “sexiness” as it tries to reverse a slump in sales. The lingerie brand ditched its glamorous catwalks and signature ...
Starbucks is jumping on the Web3 bandwagon. On Monday, the company detailed Odyssey, an upcoming extension to its popular rewards program that will allow customers to collect NFTs. You can ...