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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

3. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   Backlink. A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search ...

4. Google Search Console - Wikipedia

   en.wikipedia.org/wiki/Google_Search_Console

   Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...

5. 5 advanced-ish SEO tactics to win in 2021 | TechCrunch

   techcrunch.com/2021/07/12/5-advanced-ish-seo...

   This means executing on some cutting-edge hacks to increase your SEO throughput and capitalize on some of the arbitrage still left in organic search. I call these five tactics “advanced-ish ...

6. Domain authority - Wikipedia

   en.wikipedia.org/wiki/Domain_authority

   The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic ...

7. What Google is getting wrong about expired domains - TechCrunch

   techcrunch.com/2022/04/23/seo-scammers-buy...

   The spammers buy a domain that was recently expired and use a search engine optimization (SEO) tool like Ahrefs to gauge how valuable the site is; it checks how many links are going to the site ...