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2. 5 methods for leveraging digital advertising during a downturn

   techcrunch.com/2022/12/01/5-ways-consumer...

   Increase reliance on AI and third-party data. Brands are addressing targeting issues head on and are making progress. Just over 30% of participants reported using AI and third-party data solutions ...

3. We tried using OpenAI to generate marketing strategies — and ...

   techcrunch.com/2023/07/20/we-tried-using-openai...

   Asking OpenAI to analyze your business’ website will identify basic issues like page speed and mobile optimization. Some prompt examples to help you get started are: Run an audit of the ...

4. Long-term profitability is the only growth metric that matters

   techcrunch.com/2020/06/17/long-term...

   Like we did with Trade, we analyzed the long-term buying patterns of the e-commerce pet food company PetFlow to optimize their marketing and advertising programs for LTV and long-term profitability.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Research. v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM ...

7. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...