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Instead of free trials, now Netflix has a website that offers free samples from its original TV shows and movies.
In a recent Antenna report, 17% to 20% of new Netflix signups during the second quarter were for its ad-supported tier. Netflix reported $8.2 billion in revenue and a net income of $1.5 billion.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
For ad-free experiences, Netflix now offers plans that start at $15.49 per month. "The Basic plan is no longer available for new or rejoining members.
Standard (2 streams, 1080p): $13.99 → $15.49. Premium (4 streams, 4K): $17.99 → $19.99. In Canada the new prices are $16.49 for Standard and $20.99 for Premium, with Basic unchanged at $9.99 ...
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related to: netflix deals for new customers 4.99 1 20 25 commentary free