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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005.
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations ...
Gillette announced the Mach3 razor on April 14, 1998, [ 9] following more than $750 million in R&D. [ 10] Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9][ 11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin ...
Save 30% on refills for one of Gillette’s most popular men’s razors, and give stubborn stubble the boot. Each razor head uses five blades and a front pivot to apply just the right amount of ...
The Gillette Safety Razor Company was awarded a contract to supply the American troops in World War I with double-edge safety razors as part of their standard field kits (delivering a total of 3.5 million razors and 32 million blades for them). The returning soldiers were permitted to keep that part of their equipment and therefore retained ...
Save 30 percent on 20 refills for one of Gillette’s most popular men’s razors, the Gillette Mach3, and give stubborn stubble the boot.Each razor head uses three blades and a front pivot to ...
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