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Converse. Converse ( / ˈkɒnvərs /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [ 3]
By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch.
Elisha Slade Converse (July 28, 1820 – June 5, 1904) was the first mayor of Malden, Massachusetts, a businessman, founder and president of Boston Rubber Shoe Company, a representative and senator in the state legislature and a philanthropist.
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By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
Women's shoes of the mid-1980s included strappy sandals, kitten-heeled sandals, pumps, ballet flats, boat shoes, slouchy flat boots, Keds, and white Sperry's sneakers. [11] In the 1980s, rising pop star Madonna proved to be very influential to female fashions.
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