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The Chinese fast fashion giant Shein has become one of fastest growing e-commerce companies in the world; according to TIME, the company did $100 billion in sales in 2022, up from $10 billion in 2020.
Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.
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