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  2. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  4. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [ 1][ 2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal ...

  5. Ted Baker closing last stores with 500 jobs at risk - AOL

    www.aol.com/ted-baker-closing-last-stores...

    The remaining 31 Ted Baker stores in the UK are set to close this week, putting more than 500 jobs at risk. All of the fashion brand's stores are expected to have shut by the end of Tuesday.

  6. Selling a startup in an ‘acqui-hire’ is more lucrative than ...

    techcrunch.com/2024/08/18/selling-a-startup-in...

    While the best startups are doing well, even in this tough venture capital market, others are struggling to raise new funding.If they can’t raise and haven’t become self-sustaining businesses ...

  7. How Ryan Reynolds has mastered authentic marketing

    techcrunch.com/2021/09/23/how-ryan-reynolds-has...

    Rather, it’s the opposite. Reynolds’s big piece of advice to startups trying to market to their existing and potential customers is to treat them like intelligent individuals who are aware ...

  8. How VC Pippa Lamb ended up on 'Industry' — one of the hottest ...

    techcrunch.com/2024/08/18/how-vc-pippa-lamb...

    Season 3 of "Industry" focuses on the fictional bank Pierpoint blends the worlds — and drama — of tech, media, government, and finance.

  9. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...