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Walmart Discovered, which is available to those 13 and older*, is a truly immersive destination where users can discover trending virtual items and creators of all sizes – from micro to macro – and those developers can monetize through sales of their virtual items via Robux, Roblox’s native currency.
Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmart’s ‘isles’….
Walmart launched its Supercampus back-to-school adventure on Roblox in August 2023, and in September 2023 Walmart executives announced plans to “test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.”
The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live...
Retail giant Walmart (WMT) is allowing consumers to experience the metaverse through the launch of two new experiences in gaming platform Roblox. The move comes after Walmart filed seven ...
Walmart is entering the metaverse with two experiences, Walmart Land and Walmart’s Universe of Play, in gaming platform Roblox. The retailer is experimenting with other ways to reach...
Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy...
‘Walmart Land’ will feature games, a virtual merchandise (‘verch’) store – where visitors can buy new items for their avatars – and even “a physics-defying Ferris wheel.”
Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young...
Walmart’s Universe of Play takes on the form of a giant toy box where Roblox players will interact with the most popular toys, earning coins that can be redeemed for virtual merchandise...