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A brand name is usually the first thing a potential customer sees or hears for software and other digital intangible products. In entirely new industries that are just emerging, brands need ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche. [46]
Brands doing business in multiple languages or cultures are also likely to find some of their name ideas, even if legally available, won’t work due to concerns over pronunciation, unintended ...
Cool Mountain Beverages. Cravendale. Crystal Light [11] Danone. Double Seven (soft drink) El Namroud. Energen (cereal drink) Frugo. Gold Spot.
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
It's no secret that name-brand products are often more expensive than their generic counterparts.You can expect to pay at least 20%-25% more for products emblazoned with well-known names. And with ...
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