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Converse. Converse ( / ĖkÉnvÉrs /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [ 3]
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
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The company quickly expanded to include women and children, with casual and athletic styles, and went public in 1999. [4] [5] In 2011, Skechers launched its performance sportswear line for athletes and signed Meb Keflezighi as a spokesman. [6] Skechers is the third largest footwear brand in the United States by revenue.
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