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Converse. Converse ( / ĖkÉnvÉrs /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [ 3]
In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories. [2] [11]
The company quickly expanded to include women and children, with casual and athletic styles, and went public in 1999. [4] [5] In 2011, Skechers launched its performance sportswear line for athletes and signed Meb Keflezighi as a spokesman. [6] Skechers is the third largest footwear brand in the United States by revenue.
Elisha S. Converse. Elisha Slade Converse (July 28, 1820 ā June 5, 1904) was the first mayor of Malden, Massachusetts, a businessman, founder and president of Boston Rubber Shoe Company, a representative and senator in the state legislature and a philanthropist.
New Balance Athletics, Inc. New Balance Athletics, Inc. ( NB ), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company . New Balance maintains a manufacturing presence in the ...
The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the most significant segment of the athletic footwear industry. [13] One of the company's most iconic technologies, [ 14 ] the Reebok Pump , debuted in 1989 [ 15 ] [ 16 ] with more than 100 professional athletes wearing the ...
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