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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, [3 ...

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

4. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. [10] The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007, [15] before landing on SEMrush (the acronym SEM stands for ...

5. SEO tool Ahrefs invests $60M in building creator-friendly ...

   techcrunch.com/2022/06/03/yep-search-engine

   SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’. Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs ...

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast ...

7. Google takes aim at SEO-optimized junk pages and spam with ...

   techcrunch.com/2024/03/05/google-takes-aim-at...

   Google today took aim at the SEO industry, which has gamified search rankings to destroy the value of Google Search results. Often, consumers’ web searches for product recommendations, reviews ...