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Previous logo of the Canadian version [17]. Kraft Dinner has been called a de facto national dish of Canada. [18] Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, [19] Canadians purchase 1.7 million of the 7 million boxes sold globally each week [2] and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans.
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack .
Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. [ 2 ]
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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. [8]On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business".
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The company is now run as part of Heinz Watties Limited, a subsidiary of Kraft Heinz. The company employs over 200 people in its two factories. The Dunedin North factory has operated on the same site since 1925; the East Tāmaki site in Auckland was opened in 1972 and now contains the current head office.