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What does the BMW logo mean? The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.
The legendary logo used since 1978, featuring the three stripes leaning against the M, is intended to emphasize the speed and dynamism of the BMW M series. Conceived by design studio Italdesign under the direction of Giorgio Giugiaro, it is also known as the “Giugiaro M”.
BMW was created in 1917 from the Munich firm Rapp-Motorenwerke. The company was incorporated into Knorr-Bremse AG in 1920 before being refounded as BMW AG in 1922. It was the successor of Bayerische Flugzeugwerke AG, founded in 1916. 1916 is therefore considered BMW’s founding year.
Become a BMW expert: Where does the BMW logo come from? Why is the BMW slogan “Sheer driving pleasure”? What is the logic behind the BMW model designations? You’ll find answers to these questions and everything about BMW here.
“Sheer Driving Pleasure”: the history of the BMW slogan. For over half a century, this claim has been synonymous with the BMW driving experience. But how did the iconic slogan come about? And why is it more relevant today than ever? The answers are revealed in this brief journey through BMW’s history.
Dive into new worlds with BMW, get inspired, and experience the unknown, the unusual and some useful things, too.
Since 1933, almost every BMW front has featured a twin kidney grille. Though the design has changed over time – becoming smarter and more functional – it still acts as a distinctive brand ID. Join us on a trip through the history of the BMW kidney grille.
Circular World. 0 min reading time. Sustainability and circular thinking go hand in hand. Technologies and entrepreneurship help develop solutions that lead us harmoniously into the future. Recycling and conserving resources are an integral part of this journey.
For six generations, the BMW 3 Series has encapsulated the spirit of its times. The year 2019 marks the start of a new, seventh chapter in the illustrious history of the BMW 3 Series. Come with us on this journey through time, space, and design – from 1975 to the present.
Read all about mobility, experience stories about old and new BMW milestones, learn the facts about historic, recent and future BMW models. All this at BMW.com, the international website of BMW.