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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1] Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [ 2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...

  4. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    MHRA Style Guide. Microsoft Manual of Style. MLA Handbook. The New York Times Manual. The Oxford Guide to Style/New Hart's Rules. Oxford Standard for Citation of Legal Authorities (OSCOLA) / Oxford style. Scientific Style and Format (CSE style) Turabian: A Manual for Writers. List of style guide abbreviations.

  5. digital advertising | TechCrunch

    techcrunch.com/tag/digital-advertising

    At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest.

  6. US digital advertising exceeded $100B in 2018 (IAB report)

    techcrunch.com/.../iab-internet-advertising-report

    Image Credits: Mix3r / Shutterstock. Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the ...

  7. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...

  8. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  9. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.