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Left: a national brand made by Bayer. Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1][ 2] A private-label brand is almost always ...
An art gallery in Seattle's International District preserves the façade and some features of Higo Variety Store, an independent Japanese-American five and ten. A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware ...
Outlet store. An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, returned, factory seconds, or lower-quality versions ...
But as a consumer you can tell the difference between retail products and outlet mall products. At Banana Republic, specifically made for its outlet stores you will find two diamonds on the label.
Chain store. A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply ...
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Orbit, Juicy Fruit, Doublemint, Big Red, Hubba Bubba, 5 Gum. Though owned by Mars, the Wrigley Co. is in a sense its own corporate empire founded on chewing gum. It markets many of the most common ...