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In April 1985, in response to marketing research suggesting that a majority of North American consumers preferred the taste of rival Pepsi to Coca-Cola, the company introduced a sweeter, less effervescent version of Coca-Cola in the U.S. and Canada. Although the new formulation had beaten both Pepsi-Cola and the old Coke formula in multiple ...
Soda and Pop are the most common terms for soft drinks nationally, although other terms are used, such as, in the South, Coke (a genericized name for Coca-Cola). Since individual names tend to dominate regionally, the use of a particular term can be an act of geographic identity.
Big Red was the sixth-highest-selling soft drink company in the United States from 2002 to 2004, after Coca-Cola, Pepsi, Dr Pepper/7Up, Cott, and National Beverage Company. [4] [8] It is the preeminent red crème soda in the South. [9] [10] In 2007, Big Red Ltd. was purchased by Gary Smith, with backing from Citigroup Venture Capital and ...
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure.
Starry is a lemon-lime soft drink distributed by PepsiCo.Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up.In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category.
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and distribution rights to PepsiCo beverages in the Philippines.
Pepsi True, Pepsi Next, Pepsi Max, Pepsi X, Diet Pepsi, Diet Coke, Coca-Cola Zero Pepsi One , corporately styled PEPSI ONE (so named because it contains one calorie per eight- fluid ounce [230 ml] serving), was a sugar-free cola , marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi .
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