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Commercial speech. In law, commercial speech is speech or writing on behalf of a business with the intent of earning revenue or a profit. It is economic in nature and usually attempts to persuade consumers to purchase the business's product or service. The Supreme Court of the United States defines commercial speech as speech that "proposes a ...
Language intensity. Most investigators accept the definition of language intensity proposed by John Waite Bowers: [1] a quality of language that "indicates the degree to which toward a concept deviates from neutrality." Intensity as a lexical variable in communication studies has generated extensive empirical research.
Cohort model. The cohort model in psycholinguistics and neurolinguistics is a model of lexical retrieval first proposed by William Marslen-Wilson in the late 1970s. [1] It attempts to describe how visual or auditory input (i.e., hearing or reading a word) is mapped onto a word in a hearer's lexicon. [2] According to the model, when a person ...
Lemma (psycholinguistics) In psychology, a lemma ( pl.: lemmas or lemmata) is an abstract conceptual form of a word that has been mentally selected prior to the early stages of speech production. This concept is used to explain how the process of generating speech occurs. In particular, lemmas are seen as the mental representations of words ...
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
Even the primary author of the definition, Kenneth Stern, opposes legislation requiring the definition’s use for disciplinary purposes because it threatens free speech. According to Stern, the ...
Context (linguistics) In semiotics, linguistics, sociology and anthropology, context refers to those objects or entities which surround a focal event, in these disciplines typically a communicative event, of some kind. Context is "a frame that surrounds the event and provides resources for its appropriate interpretation".
Free association is the expression (as by speaking or writing) of the content of consciousness without censorship as an aid in gaining access to unconscious processes. [1] The technique is used in psychoanalysis (and also in psychodynamic theory ) which was originally devised by Sigmund Freud out of the hypnotic method of his mentor and ...