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The “DC” in DC Shoes stands for Droors Clothing. You often see DC on hats. That DC is the logo of DC Shoes which was designed by Ken Block in 1993. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC ...
Ken and Damon joined forces in 1991. More than thirteen years later, they sold the brand to Quiksilver in 2004 for $87 million dollars. DC Shoes did not enjoy the overnight success we saw when we examined the Beats by Dre brand. DC’s journey was a long hike up the mountain to success with some stumbles along the way.
Arc’teryx is an oddly named company that is absolutely beloved by the people living outdoor adventurer and ski and snowboard lifestyles. The name of Arc’teryx refers to the Archaeopteryx, the earliest known bird in natural history. The logo is a representation of the first discovered fossil of this bird.
The effect of branding is powerful, or nearly every company would not feel the need to have a name and a logo. The power of branding is to influence actions; a strong brand can lubricate the process of asking for purchases, likes, shares, donations, or whatever action a business desires. The branding effect is powerful because it is subconscious.
Athleta is a brand of women’s activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.”. Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008.
A lifestyle brand is a company whose products and image is based on a lifestyle it’s customers aspire too. Wearing or using a product from a lifestyle brand also helps us feel like individuals and says something about who we are to those around us. But we do not all have the same aspirational lifestyles. Given infinite money and time and no ...
And the prices get even crazier on the second-hand market; a Louis Vuitton / Supreme boxed logo t-shirt went for $1,750. Their products are re-sold for three to five times the retail price by brokers. James Jebbia founded Supreme in 1994. It was initially a brand for skateboarders, like DC Shoes. Their first retail location was on the island of ...
If the lifestyle wains in popularity, the brand’s sales will too. For example, DC Shoes sells less merchandise when skateboarding is less prevalent. (Read our article about the history of DC Shoes.) Consumer tastes change. Fads die off, and lifestyles change. If a brand’s demand is tied to one of these, then sales may go down if tastes change.
All articles on about brand marketing. Eleven examples of brands with a clear, unique and powerful Brand Essence.
The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had to cut any ties with…