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Iams is a brand of dog and cat food founded by Paul Iams in 1946 and now owned by Mars, Incorporated worldwide and Spectrum Brands in Europe. Learn about its product development, market expansion, and acquisition by Procter & Gamble and Mars.
In the United States, pet-food sales in 2016 reached an all-time high of $28.23 billion. [3] Mars is the leading company in the pet food industry, making about $17 billion annually in pet-care products. [4] Online sales of pet food are increasing and contributing to this growth. Online sales in the US increased 15 percent in 2015. [5]
It was the largest pet food manufacturer by market share in the US and the second-largest in Europe. [101] As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share. [102] According to a Research and Markets report, competition between Nestlé and Mars has been ...
Bond Pet Foods, a Boulder-based biotech company, is developing nature-identical chicken, beef, fish and other meat proteins for pet food applications using precision fermentation. The company ...
Get a daily dose of cute photos of animals like cats, dogs, and more along with animal related news stories for your daily life from AOL.
For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.
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