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YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will ...
An eMarketer study from Jan. 2022 found that only 14.4% of survey respondents said YouTube’s platform drove them to purchase during a livestream event compared with 15.8% for TikTok, 45.8% for ...
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If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has ...
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