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Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
It offers neutral and stability shoes for men and women with various cushion levels. [19] The men's and women's versions of each shoe model are built using gender-specific templates to accommodate anatomical differences. Altra calls this Fit4Her on the lady's side and is the only running shoe brand to do a female-specific fit line wide. [10]
Rockport focused on designing shoes that more closely resembled traditional styles, but sought to incorporate the lightness and comfort of running shoes. This development effort made the RocSport "perhaps the first real 'high technology shoe'", according to James A. Phills, Jr., who teaches at the Stanford Graduate School of Business and Apple ...
Hi-Tec Sports USA was started in Modesto, CA in 1978 by Duke and Kathy Jones. They developed the first lightweight hiking boot. This became the main success of Hi-Tec Sports USA. They also developed and named the "Magnum" boot. Duke and Kathy Jones sold Hi-Tec Sports USA to Frank Van Wezel in 1990.
K-Swiss Tubes running shoes. K-Swiss was founded in 1966 in Los Angeles by Swiss brothers Art and Ernie Brunner. They became interested in tennis after emigrating to the United States. They imported leather tennis shoes from the Swiss shoe manufacturer Kuenzli. K-Swiss is the pairing of "K" in Kuenzli and "Swiss". [1] [2]
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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