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In general, people use mobile phones for the following uses and gratifications: sociability, entertainment, status, immediate access, instrumentality, mobility, and psychological reassurance. [27] Researchers have also identified that the uses and gratifications for contributing mobile content differ from those for retrieving mobile content.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Elihu Katz ( Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
The term immediate gratification is often used to label the satisfactions gained by more impulsive behaviors: choosing now over tomorrow. [2] The skill of giving preference to long-term goals over more immediate ones is known as deferred gratification or patience , and it is usually considered a virtue , producing rewards in the long term. [ 3 ]
The uses and gratification model emphasizes what the audience does with the media presented to them, here influence lies with the consumer. The "ethnographic turn" contributed to the maturing of the field as contexts of consumption are now recognized as having significant impact upon the processes of the interpretation of media.
Theories of media exposure study the amount and type of Media content an individual is exposed to, directly or indirectly. The scope includes television shows, movies, social media, news articles, advertisements, etc. [ 1] Media exposure affects both individuals and society as a whole. Theories such as the Uses and Gratifications Theory, Social ...
The "uses and gratifications" model, associated with Jay Blumler and Elihu Katz, reflected this growing interest in the 'active audience'. One such example of this type of research was conducted by Hodge and Tripp, [17] and separately Palmer, [18] about how school-children make sense of the Australian soap opera Prisoner .
Stanford marshmallow experiment. The Stanford marshmallow experiment was a study on delayed gratification in 1970 led by psychologist Walter Mischel, a professor at Stanford University. [ 1] In this study, a child was offered a choice between one small but immediate reward, or two small rewards if they waited for a period of time.