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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Marketers use influencer marketing to establish credibility in a market, to create social conversations about brands, and to focus on driving online or in-store sales. Marketers leverage credibility gained over time to promote a variety of products or services. Success in influencer marketing is measured through earned media value, impressions ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [ 1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  5. Medium revamps its Partner Program, launching new eligibility ...

    techcrunch.com/2021/08/11/medium-revamps-its...

    Under the new model, Partner Program writers will now have a personalized referral landing page — for any reader who purchases a Medium subscription via their page, the writer will get half of ...

  6. TikTok partners make it easier for brands to reach users

    techcrunch.com/2022/05/26/tiktok-partners-hoot...

    TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without ...

  7. List of social platforms with at least 100 million active ...

    en.wikipedia.org/wiki/List_of_social_platforms...

    Name Company Country [b] Launched Monthly active users Other metrics 1. Zoom: Zoom Video Communications United States: 2012 300 million daily participants [40] 2. Meet: Google United States: 2017 100 million daily participants [41] 3. iMessage: Apple Inc. United States: 2011 1.4 billion active Apple devices [42] 4. FaceTime: Apple Inc. United ...

  8. Amazon launches Inspire, a TikTok-like shopping feed that ...

    techcrunch.com/2022/12/08/amazon-launches...

    Unfortunately, most of Amazon’s takes on social media tended to be fairly bland, as the content only exists to push products. Meanwhile, people browse social sites for more than just ideas about ...

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

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