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  2. Google Digital Garage - Wikipedia

    en.wikipedia.org/wiki/Google_Digital_Garage

    Google Digital Garage. Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [ 1] It offers free training, courses and certifications [ 2][ 3] via an online learning platform. Google Digital Garage was created by Google in 2015.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  4. Hitting the Books: How Amazon laundered the 'myth of the ...

    www.engadget.com/hitting-the-books-the-warehouse...

    Bezos himself started Amazon in a garage, albeit not in California—or so Amazon’s origin myth goes: in 1994 he left his lucrative but dull Wall Street hedge fund job and wrote a business plan ...

  5. Google rebrands its ad lineup, with AdWords becoming Google ...

    techcrunch.com/2018/06/26/google-ads-rebrand

    The second brand is the Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google ...

  6. How Google Analytics ruined marketing | TechCrunch

    techcrunch.com/2016/08/07/how-google-analytics...

    Google Analytics changed the buckets. According to W3TECHS, Google Analytics is used by 55 percent of all websites and has a traffic analysis tool market share of 83 percent. More than half of ...

  7. The death of identity: Knowing your customer in the age of ...

    techcrunch.com/2021/09/29/the-death-of-identity...

    For instance, a large home improvement retailer used data surfaced through FullStory’s DXI platform to identify a spike in the sale of garage mats during the COVID-19 quarantine.

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