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The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [ 1][ 2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
To avoid confusion with cents-off coupons, the premium program was renamed "Betty Crocker Catalog Points" in 1992. General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on ...
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including bringing back the Pillsbury Doughboy—and improving ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
In its report, General Mills reaffirmed its guidance for the full year as it shrugged off the sluggish third quarter and remained confident on the fourth quarter. The company still expects ...
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