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Brand name soft drink products (or their parent brand or brand family) include:
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
^ "US Brands Shopping List" (PDF). PepsiCo. April 2011. Archived from the original (PDF) on 25 July 2011. Retrieved 21 July 2011.
The “Pepsi Challenge” was the unofficial start of the soda rivalry. In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]
While Coke has mastered the drinks market, Pepsi’s success has been in huge part because of Frito-Lay, which nearly matched Pepsi’s beverage revenue for most of 2023.
The following is a list of products owned by the Coca-Cola Company, [1] of which there are more than 500 in over 195 countries. [2]
And in 2022, the soft-drink brand also introduced Pepsi-Roni Pizza, featuring a pizza with pepperoni infused with Pepsi.
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