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China’s Black Lake raises $77M to give factories a digital upgrade. On May 11, Shein became the top shopping app on Android by new downloads in the U.S., and six days later took the top spot on ...
On May 17, 2021, the number of Shein's app downloads surpassed those of Amazon. [38] Shein was the second most popular shopping app globally in 2021, and the most-downloaded app in May 2022. [24] Shein claims to utilize the psychology of the new generation and implements marketing strategies accordingly to achieve growth. [39]
While Shein sells its apparel for much less than Zara and H&M (its summer dresses cost between $5 and $20), rather than squeezing the margins of its suppliers, the company keeps the prices low by ...
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