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In an attempt to create a broader name recognition across the country, George Weston Bakeries assisted the bakery in having all products bear the name Arnold by the end of 2008. [ 11 ] [ 12 ] The name change helped get the bakery broader distribution to Northeast and Southeast regions to grow the business.
Old HB, Inc., [2] known as Hostess Brands from 2009 to 2013 and established in 1930 as Interstate Bakeries Corporation, was a wholesale baker and distributor of bakery products in the United States. [3]
The Holsum name was being used by many retail bakeries, independently, around the country by the early 1900s. In 1908, the W. E. Long Company of Chicago acquired exclusive national rights to the name and formed a cooperative of bakeries to market a single recipe under the brand name Holsum in various cities.