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For the fiscal year 2017, Kraft Heinz reported earnings of US$ 11.0 billion, with annual revenue of US$ 26.2 billion, a decline of 0.6% over the previous fiscal cycle. Kraft Heinz's shares traded at over $61 per share, and its market capitalization was valued at over US$ 136 billion in September 2018. [52]
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
Since 1896, the company used its "57 Varieties" slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products at the time, because "5" was his lucky number and "7" was his wife's. [7]
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[2] [3] [4] [1] He has been an industrial partner at the private equity firm Ripplewood Holdings since 2008. [2] [3] [4] [1] Since February 2009, he has served as Chairman of Hostess Brands. [2] [4] [1] He became Executive Chairman of Kraft Foods Group, a subsidiary of Mondelēz International, in January 2012. [3]